{"id":5738,"date":"2014-01-30T05:45:45","date_gmt":"2014-01-30T10:45:45","guid":{"rendered":"https:\/\/staging.communify.me\/newvinegrowing\/?p=5738"},"modified":"2019-06-07T13:38:54","modified_gmt":"2019-06-07T17:38:54","slug":"do-you-value-creativity-or-do-you-prefer-the-safety-of-the-familiar","status":"publish","type":"post","link":"https:\/\/staging.communify.me\/newvinegrowing\/do-you-value-creativity-or-do-you-prefer-the-safety-of-the-familiar\/","title":{"rendered":"Do you value creativity? Or do you prefer the safety of the familiar?"},"content":{"rendered":"<p>Which sounds more like your reality?<\/p>\n<ul>\n<li>That&#8217;s the way we&#8217;ve always done it<\/li>\n<li>Let&#8217;s think outside the box<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignright  wp-image-5740\" src=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2014\/01\/royalty-free-light-bulb-logo-by-seamartini-graphics-3616.jpg\" alt=\"royalty-free-light-bulb-logo-by-seamartini-graphics-3616\" width=\"420\" height=\"428\" srcset=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2014\/01\/royalty-free-light-bulb-logo-by-seamartini-graphics-3616.jpg 1024w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2014\/01\/royalty-free-light-bulb-logo-by-seamartini-graphics-3616-294x300.jpg 294w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2014\/01\/royalty-free-light-bulb-logo-by-seamartini-graphics-3616-768x783.jpg 768w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2014\/01\/royalty-free-light-bulb-logo-by-seamartini-graphics-3616-1004x1024.jpg 1004w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2014\/01\/royalty-free-light-bulb-logo-by-seamartini-graphics-3616-370x377.jpg 370w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2014\/01\/royalty-free-light-bulb-logo-by-seamartini-graphics-3616-770x785.jpg 770w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2014\/01\/royalty-free-light-bulb-logo-by-seamartini-graphics-3616-600x612.jpg 600w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>A recent Slate article headlined, <a href=\"http:\/\/www.slate.com\/articles\/health_and_science\/science\/2013\/12\/creativity_is_rejected_teachers_and_bosses_don_t_value_out_of_the_box_thinking.html\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Inside the Box: People don\u2019t actually like creativity,&#8221;<\/a>\u00a0rang true for me.<br \/>\nOne of the mantras I heard in business school, and again in management workshops, is that most people don&#8217;t like change. And creativity and change go hand in hand, as thinking about something differently might mean you have to <em>do<\/em> something differently.<br \/>\nJessica Olien wrote in part:<\/p>\n<blockquote>\n<div id=\"main_byline\"><span style=\"line-height:1.5em;\">This is the thing about creativity that is rarely acknowledged: Most people don\u2019t actually like it. Studies confirm what many creative people have suspected all along: People are\u00a0<\/span><a style=\"line-height:1.5em;\" href=\"http:\/\/digitalcommons.ilr.cornell.edu\/cgi\/viewcontent.cgi?article=1457&amp;context=articles\" target=\"_blank\" rel=\"noopener noreferrer\">biased against creative thinking<\/a><span style=\"line-height:1.5em;\">, despite all of their insistence otherwise.<\/span><\/div>\n<\/blockquote>\n<section>\n<blockquote>\n<div>\n\u201cWe think of creative people in a heroic manner, and we celebrate them, but the thing we celebrate is the after-effect,\u201d says Barry Staw, a researcher at the University of California\u2013Berkeley business school who specializes in creativity.\n<\/div>\n<div>\nStaw says most people are risk-averse. He refers to them as\u00a0<em>satisfiers<\/em>. \u201cAs much as we celebrate independence in Western cultures, there is an awful lot of pressure to conform,\u201d he says. Satisfiers avoid stirring things up, even if it means forsaking the truth or rejecting a good idea.\n<\/div>\n<\/blockquote>\n<div>\n<blockquote><p>Even people who say they are looking for creativity react negatively to creative ideas, as demonstrated in a 2011 study from the University of Pennsylvania. Uncertainty is an inherent part of new ideas, and it\u2019s also something that most people would do almost anything to avoid.<\/p><\/blockquote>\n<\/div>\n<p>One big reason Olien talks about is the social pressure to get along. If you suggest something creative, it&#8217;s a risk. It&#8217;s new, it&#8217;s unproven, so some people might think it&#8217;s weird or dumb or otherwise not as acceptable as the same old thing.<br \/>\nIf hearing doubt shuts you down, if you aren&#8217;t able to either tune it out or advocate for trying a new way, it might thwart your willingness to innovate.<\/p>\n<blockquote>\n<aside><span style=\"line-height:1.5em;\">All of this negativity isn\u2019t easy to digest, and social rejection can be painful in some of the\u00a0<\/span><a style=\"line-height:1.5em;\" href=\"http:\/\/www.apa.org\/monitor\/2012\/04\/rejection.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">same ways physical pain hurts<\/a><span style=\"line-height:1.5em;\">. But there is a glimmer of hope in all of this rejection. A Cornell study makes the case that social rejection is not actually bad for the creative process\u2014and\u00a0<\/span><a style=\"line-height:1.5em;\" href=\"http:\/\/www.sciencedaily.com\/releases\/2012\/08\/120821114634.htm\" target=\"_blank\" rel=\"noopener noreferrer\">can even facilitate it<\/a><span style=\"line-height:1.5em;\">. The study shows that if you have the sneaking suspicion you might not belong, the act of being rejected confirms your interpretation. The effect can liberate creative people from the need to fit in and allow them to pursue their interests.<\/span><\/aside>\n<\/blockquote>\n<blockquote>\n<div>\nPerhaps for some people, the pain of rejection is like the pain of training for a marathon\u2014training the mind for endurance. Research shows you\u2019ll need it. Truly creative ideas take a very long time to be accepted. The better the idea, the longer it might take. Even the work of\u00a0<a href=\"http:\/\/link.springer.com\/article\/10.1007%2Fs11192-008-2141-5#page-1\" target=\"_blank\" rel=\"noopener noreferrer\">Nobel Prize winners<\/a>\u00a0was commonly rejected by their peers for an extended period of time.\n<\/div>\n<\/blockquote>\n<p>What does this mean for you?<br \/>\nIf you&#8217;re the one being creative, don&#8217;t be surprised if others try to bring you back to the status quo. Expect that as part of your creative experience, and maybe even consider it validation that you&#8217;re doing something interesting enough to challenge.<br \/>\nIf you hear yourself shooting down someone else&#8217;s creativity with phrases like &#8220;That&#8217;ll never work,&#8221; or &#8220;We tried that before&#8221; or &#8220;That&#8217;s crazy talk,&#8221; ask yourself why. Is it possible this wacky new concept could be great? And even if it&#8217;s not, what&#8217;s the downside in taking a chance?<br \/>\n<a href=\"http:\/\/www.slate.com\/articles\/health_and_science\/science\/2013\/12\/creativity_is_rejected_teachers_and_bosses_don_t_value_out_of_the_box_thinking.html\" target=\"_blank\" rel=\"noopener noreferrer\">Read the rest of Jessica Olien&#8217;s article<\/a>\u00a0 and follow her on Twitter at\u00a0<a href=\"https:\/\/twitter.com\/jessicaolien\" target=\"_blank\" rel=\"noopener noreferrer\">@jessicaolien<\/a>.<br \/>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Which sounds more like your reality? That&#8217;s the way we&#8217;ve always done it Let&#8217;s think outside the box A recent Slate article headlined, &#8220;Inside the Box: People don\u2019t actually like creativity,&#8221;\u00a0rang true for me. One of the mantras I heard in business school, and again in management workshops, is that most people don&#8217;t like change. And creativity and change go&hellip;<\/p>\n","protected":false},"author":4,"featured_media":11551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[53],"tags":[591,596,1336,1393,2280,2374,2573,2628],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do you value creativity? 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