{"id":5659,"date":"2013-12-17T00:00:41","date_gmt":"2013-12-17T05:00:41","guid":{"rendered":"https:\/\/staging.communify.me\/newvinegrowing\/?p=5659"},"modified":"2019-06-07T13:38:55","modified_gmt":"2019-06-07T17:38:55","slug":"marketing-monday-colleennewvine-com-is-coming-soon","status":"publish","type":"post","link":"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/","title":{"rendered":"Marketing Monday: ColleenNewvine.com is coming soon"},"content":{"rendered":"<p>It&#8217;s not ready for prime time &#8212; but we&#8217;re all friends here, so this is <a href=\"http:\/\/colleennewvine.com\/wp\/\" target=\"_blank\" rel=\"noopener noreferrer\">a sneak peek at my new consulting website<\/a>:<br \/>\n<figure id=\"attachment_5660\" aria-describedby=\"caption-attachment-5660\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-5660\" alt=\"colleennewvine.com is coming soon\" src=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2013\/12\/colleennewvine-com-in-development.jpg\" width=\"700\" height=\"465\" srcset=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2013\/12\/colleennewvine-com-in-development.jpg 990w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2013\/12\/colleennewvine-com-in-development-300x200.jpg 300w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2013\/12\/colleennewvine-com-in-development-768x511.jpg 768w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2013\/12\/colleennewvine-com-in-development-370x246.jpg 370w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2013\/12\/colleennewvine-com-in-development-770x513.jpg 770w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2013\/12\/colleennewvine-com-in-development-600x399.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-5660\" class=\"wp-caption-text\">colleennewvine.com is coming soon<\/figcaption><\/figure><br \/>\nAs I&#8217;ve worked with <a href=\"http:\/\/fieldandpostbk.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">my website guru<\/a> to develop this new way to present my consulting services, here are a few thoughts about the process:<\/p>\n<ul>\n<li>Most of the consulting work I&#8217;ve gotten so far has been from friends and referrals from friends. I don&#8217;t expect some stranger to Google &#8220;marketing consultant New York,&#8221; land on my site and call to hire me. That means I&#8217;m working on my new website with the intent of it acting as a portfolio. I want to help people who know me learn more about what I do and give them something to share with their colleagues and friends if they want to recommend me.<\/li>\n<li>Writing the site text with that audience in mind helped guide me to taking a personal tone. There&#8217;s no royal &#8220;we&#8221; on my site. My name is in the header, this is a website about hiring me, so I talk about what I do. I, me. Not we or us. As I&#8217;ve talked with solopreneur friends, I&#8217;ve come to see being solo as an advantage. Some clients will appreciate I&#8217;m the one they talk to about the proposal, the work, meeting logistics, the whole deal. This site aims to find them, not people who want to hire a huge, fancy consulting firm.<\/li>\n<li>When I had <a href=\"https:\/\/staging.communify.me\/newvinegrowing\/\" target=\"_blank\" rel=\"noopener noreferrer\">newvinegrowing.com<\/a> built, I hired a programmer to do it from scratch. He asked for thoughts on sites I liked and didn&#8217;t like, for a written description of what I wanted and a sketch of what I thought it should look like. \u00a0This time, I&#8217;m working with a different consultant who recommended the fastest, cheapest way to get it done would be to use a WordPress template. Since I just picked a new template for this blog and I saw the vast expanse of good-looking choices available, that made total sense. So <a href=\"http:\/\/themeforest.net\/item\/freshbiz-responsive-business-wp-theme\/full_screen_preview\/3559348\" target=\"_blank\" rel=\"noopener noreferrer\">we picked FreshBiz<\/a>.<\/li>\n<li>The template offers some spiffy looking features, like an embedded testimonial slideshow, but it&#8217;s a template. That means I&#8217;m working with someone else&#8217;s structure. In the footer, there are four columns. Not three, not five. So I had to think about the content I wanted in my footer, then experiment shuffling it around until it made sense in four buckets. My customization has come together really quickly because we&#8217;re working with a defined structure we don&#8217;t have to debate or discuss, but it does sometimes mean backing into their form.<\/li>\n<\/ul>\n<p>When we go live, Marketing Monday will move to colleennewvine.com. I&#8217;ve always intended this series for my professional website, doing it here on my blog as a temporary measure, but it took me longer to get my site moving than I hoped. So in 2014, we&#8217;ll refocus our conversation here on living life intentionally, without all this marketing talk.\u00a0Of course if you enjoy this series, I&#8217;d love it if you&#8217;d join me at colleennewvine.com.<br \/>\n<em style=\"line-height:1.5em;\"> Colleen Newvine Tebeau is a reporter and editor who then\u00a0<em>earned her MBA at University of Michigan with emphases in marketing and corporate strategy.\u00a0<\/em><a href=\"http:\/\/colleennewvine.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">She is a marketing consultant\u00a0<\/a>who helps small and midsized organizations with strategy and tactics, including social media and communications.<\/em><\/p>\n<h6 class=\"zemanta-related-title\" style=\"font-size:1em;\">Related articles<\/h6>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a href=\"https:\/\/staging.communify.me\/newvinegrowing\/2013\/09\/23\/marketing-monday-i-need-a-new-website-too\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Monday: I need a new website, too<\/a> (newvinegrowing.wordpress.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"https:\/\/staging.communify.me\/newvinegrowing\/2013\/11\/25\/marketing-monday-beta-testing-a-quick-hit-marketing-review-service-offers-helpful-lessons\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Monday: Beta testing a quick-hit marketing review service offers helpful lessons<\/a> (newvinegrowing.wordpress.com)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s not ready for prime time &#8212; but we&#8217;re all friends here, so this is a sneak peek at my new consulting website: As I&#8217;ve worked with my website guru to develop this new way to present my consulting services, here are a few thoughts about the process: Most of the consulting work I&#8217;ve gotten so far has been from&hellip;<\/p>\n","protected":false},"author":4,"featured_media":11551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[53],"tags":[1703,1943,2713,2714,2800],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Monday: ColleenNewvine.com is coming soon - Newvine Growing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Monday: ColleenNewvine.com is coming soon - Newvine Growing\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s not ready for prime time &#8212; but we&#8217;re all friends here, so this is a sneak peek at my new consulting website: As I&#8217;ve worked with my website guru to develop this new way to present my consulting services, here are a few thoughts about the process: Most of the consulting work I&#8217;ve gotten so far has been from&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/\" \/>\n<meta property=\"og:site_name\" content=\"Newvine Growing\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-17T05:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-07T17:38:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2022\/06\/no-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Colleen Newvine Tebeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Colleen Newvine Tebeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/\",\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/\",\"name\":\"Marketing Monday: ColleenNewvine.com is coming soon - Newvine Growing\",\"isPartOf\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#website\"},\"datePublished\":\"2013-12-17T05:00:41+00:00\",\"dateModified\":\"2019-06-07T17:38:55+00:00\",\"author\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.communify.me\/newvinegrowing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Monday: ColleenNewvine.com is coming soon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#website\",\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/\",\"name\":\"Newvine Growing\",\"description\":\"Live life intentionally\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.communify.me\/newvinegrowing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646\",\"name\":\"Colleen Newvine Tebeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g\",\"caption\":\"Colleen Newvine Tebeau\"},\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/author\/cnewvine\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Monday: ColleenNewvine.com is coming soon - Newvine Growing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Monday: ColleenNewvine.com is coming soon - Newvine Growing","og_description":"It&#8217;s not ready for prime time &#8212; but we&#8217;re all friends here, so this is a sneak peek at my new consulting website: As I&#8217;ve worked with my website guru to develop this new way to present my consulting services, here are a few thoughts about the process: Most of the consulting work I&#8217;ve gotten so far has been from&hellip;","og_url":"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/","og_site_name":"Newvine Growing","article_published_time":"2013-12-17T05:00:41+00:00","article_modified_time":"2019-06-07T17:38:55+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2022\/06\/no-image.png","type":"image\/png"}],"author":"Colleen Newvine Tebeau","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Colleen Newvine Tebeau","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/","url":"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/","name":"Marketing Monday: ColleenNewvine.com is coming soon - Newvine Growing","isPartOf":{"@id":"https:\/\/staging.communify.me\/newvinegrowing\/#website"},"datePublished":"2013-12-17T05:00:41+00:00","dateModified":"2019-06-07T17:38:55+00:00","author":{"@id":"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646"},"breadcrumb":{"@id":"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-colleennewvine-com-is-coming-soon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.communify.me\/newvinegrowing\/"},{"@type":"ListItem","position":2,"name":"Marketing Monday: ColleenNewvine.com is coming soon"}]},{"@type":"WebSite","@id":"https:\/\/staging.communify.me\/newvinegrowing\/#website","url":"https:\/\/staging.communify.me\/newvinegrowing\/","name":"Newvine Growing","description":"Live life intentionally","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.communify.me\/newvinegrowing\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646","name":"Colleen Newvine Tebeau","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g","caption":"Colleen Newvine Tebeau"},"url":"https:\/\/staging.communify.me\/newvinegrowing\/author\/cnewvine\/"}]}},"jetpack_featured_media_url":"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2022\/06\/no-image.png","_links":{"self":[{"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/posts\/5659"}],"collection":[{"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/comments?post=5659"}],"version-history":[{"count":0,"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/posts\/5659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/media\/11551"}],"wp:attachment":[{"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/media?parent=5659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/categories?post=5659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/tags?post=5659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}