{"id":5183,"date":"2013-07-01T05:45:59","date_gmt":"2013-07-01T09:45:59","guid":{"rendered":"https:\/\/staging.communify.me\/newvinegrowing\/?p=5183"},"modified":"2019-06-07T13:39:05","modified_gmt":"2019-06-07T17:39:05","slug":"marketing-monday-you-dont-have-to-do-it-all","status":"publish","type":"post","link":"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-you-dont-have-to-do-it-all\/","title":{"rendered":"Marketing Monday: You don&#039;t have to do it all"},"content":{"rendered":"<p><figure id=\"attachment_5185\" aria-describedby=\"caption-attachment-5185\" style=\"width: 383px\" class=\"wp-caption alignright\"><img loading=\"lazy\" class=\" wp-image-5185 \" alt=\"If you want to get in shape, you need to prioritize how you exercise. Here, boys exercise at Hiawatha Playfield, 1911, Seattle Municipal Archives. Photo used under Creative Commons license.\" src=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2013\/06\/boys-exercising-1911-seattle.jpg\" width=\"383\" height=\"298\" srcset=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2013\/06\/boys-exercising-1911-seattle.jpg 640w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2013\/06\/boys-exercising-1911-seattle-300x233.jpg 300w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2013\/06\/boys-exercising-1911-seattle-370x288.jpg 370w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2013\/06\/boys-exercising-1911-seattle-600x467.jpg 600w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><figcaption id=\"caption-attachment-5185\" class=\"wp-caption-text\">If you want to get in shape, you need to prioritize how you exercise.<br \/>Here, boys exercise at Hiawatha Playfield, 1911, Seattle Municipal Archives. Photo used under Creative Commons license.<\/figcaption><\/figure><br \/>\nImagine you have an hour to exercise. You have infinite choices, from running to lifting weights, from spinning to yoga. But you aren\u2019t a movie star who gets to work out with a trainer all day, so you pick the activity that\u2019s the best fit with your interests, goals and budget.<br \/>\nMost people I talk to seem to get the necessity of prioritizing. But something about social media seems to make many people panicky.<br \/>\nI\u2019ve talked to a number of clients and potential clients who express concern because they aren\u2019t on <a class=\"zem_slink\" title=\"Facebook\" href=\"http:\/\/facebook.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Facebook<\/a> and <a class=\"zem_slink\" title=\"Twitter\" href=\"http:\/\/twitter.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Twitter<\/a> and <a class=\"zem_slink\" title=\"Pinterest\" href=\"http:\/\/pinterest.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Pinterest<\/a> and <a class=\"zem_slink\" title=\"LinkedIn\" href=\"http:\/\/www.linkedin.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">LinkedIn<\/a> and everything else someone has mentioned to them as the next cool thing.<br \/>\nThe same constraints of time and money that lead you to prioritize your other choices at work and home apply in social media. You can\u2019t do it all, and even if you could, it might not be the best use of your resources.<br \/>\nAs you pick and choose, you might consider:<\/p>\n<ul>\n<li><strong>What social network(s) do you already use personally?<\/strong> If you understand Facebook because you use it personally, it will probably be easier to get started using it for your business than learning something brand new.<\/li>\n<li><strong>What&#8217;s the demographic of your customer base?<\/strong> Are they younger or older, tech savvy or tech phobes? Understanding who you&#8217;re trying to reach might help you choose.<\/li>\n<li><strong>What social network(s) best suit what you&#8217;re selling?<\/strong> If you&#8217;re a fashion designer or clothing boutique, a photo-based service like <a class=\"zem_slink\" title=\"Instagram\" href=\"http:\/\/instagram.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Instagram<\/a> seems tailor-made. (pun intended) If you&#8217;re a musician, showing performance video on <a class=\"zem_slink\" title=\"YouTube\" href=\"http:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">YouTube<\/a>, <a href=\"https:\/\/blog.twitter.com\/2013\/vine-new-way-share-video\" target=\"_blank\" rel=\"noopener noreferrer\">Vine<\/a> or <a href=\"http:\/\/blog.instagram.com\/post\/53448889009\/video-on-instagram\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram&#8217;s video<\/a> could be ideal.<\/li>\n<li><strong>Can you start with one network and easily build on that with others? <\/strong>For example, if you like talking to a video camera more than writing, can you do short video blog posts on YouTube, then share the links on Facebook, Twitter and LinkedIn?<\/li>\n<li><strong>Can you make it easier for people to share your content on platforms you might not actively use? <\/strong>You don&#8217;t have to have a company Pinterest account to add a &#8220;pin this&#8221; button to your website, for example. Ditto for <a href=\"http:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reddit<\/a>, <a class=\"zem_slink\" title=\"Google+\" href=\"http:\/\/https:\/\/plus.google.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Google Plus<\/a>, <a href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tumblr<\/a> &#8230;<\/li>\n<\/ul>\n<p>The latest, trendiest social tool isn&#8217;t necessarily right for your business. You might read dozens of articles about Pinterest or your teenager might be into <a class=\"zem_slink\" title=\"Snapchat\" href=\"http:\/\/snapchat.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Snapchat<\/a>, but if you sell a business-to-business service, long-established b2b tool LinkedIn might be a better cultural fit.<br \/>\nIf you&#8217;re stuck &#8212; you have too many choices and too little time, you don&#8217;t feel there&#8217;s an easy or obvious place to start &#8212; you could try asking your customers, &#8220;What social network do you find most useful?&#8221; Let them guide you to where they&#8217;re spending their time, and be sure to ask &#8220;why?&#8221; to learn more about what&#8217;s leading them there.<br \/>\n<strong>Related Marketing Monday posts:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/newvinegrowing.wordpress.com\/2013\/02\/25\/marketing-monday-start-with-a-strategy-to-make-most-effective-use-of-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Monday: Start with a strategy to make most effective use of social\u00a0media<\/a><\/li>\n<li><a href=\"https:\/\/staging.communify.me\/newvinegrowing\/2013\/03\/04\/marketing-monday-building-your-social-media-strategy-part-ii\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Monday: Building your social media strategy, part\u00a0II<\/a><\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.ebizmba.com\/articles\/social-networking-websites\" target=\"_blank\" rel=\"noopener noreferrer\">Top 15 social networking sites<\/a> and the <a href=\"http:\/\/expandedramblings.com\/index.php\/resource-how-many-people-use-the-top-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">number of users on dozens of social media sites and apps<\/a><br \/>\n<em>Colleen Newvine Tebeau is a former reporter and editor who then <em>earned her MBA at University of Michigan with emphases in marketing and corporate strategy.\u00a0<\/em> <a href=\"http:\/\/colleennewvine.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">She is a marketing consultant <\/a>who helps small and midsized organizations with strategy and tactics, including social media and communications.<\/em><br \/>\n<strong>Related articles<\/strong><\/p>\n<ul class=\"zemanta-article-ul\">\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/www.hiscox.co.uk\/business-blog\/marketing\/what-social-network-is-right-for-your-business-taming-the-big-five\/\" target=\"_blank\" rel=\"noopener noreferrer\">What social network is right for your business? Taming the big five<\/a> (hiscox.co.uk)<\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/www.business2community.com\/blogging\/7-ideas-to-maximize-sharing-of-your-blog-post-with-social-media-0538471\" target=\"_blank\" rel=\"noopener noreferrer\">7 Ideas To Maximize Sharing Of Your Blog Post With Social Media<\/a> (business2community.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/blog.fieldoo.com\/2012\/07\/10-useful-tips-for-better-use-of-social-networks-part-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 useful tips for better use of social networks (part 1)<\/a> (fieldoo.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/www.idealady.com\/social-media-explained-by-cats\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Explained by Cats<\/a> (idealady.com)<\/li>\n<li class=\"zemanta-article-ul-li\"><a href=\"http:\/\/www.business2community.com\/social-media\/social-what-some-social-media-buzzwords-explained-0537672\" target=\"_blank\" rel=\"noopener noreferrer\">Social What? Some Social Media Buzzwords Explained<\/a> (business2community.com)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you have an hour to exercise. You have infinite choices, from running to lifting weights, from spinning to yoga. But you aren\u2019t a movie star who gets to work out with a trainer all day, so you pick the activity that\u2019s the best fit with your interests, goals and budget. Most people I talk to seem to get the&hellip;<\/p>\n","protected":false},"author":4,"featured_media":11551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[53],"tags":[692,859,1341,1561,1703,2032,2393,2395,2634,2838],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Monday: You don&#039;t have to do it all - Newvine Growing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-you-dont-have-to-do-it-all\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Monday: You don&#039;t have to do it all - Newvine Growing\" \/>\n<meta property=\"og:description\" content=\"Imagine you have an hour to exercise. You have infinite choices, from running to lifting weights, from spinning to yoga. But you aren\u2019t a movie star who gets to work out with a trainer all day, so you pick the activity that\u2019s the best fit with your interests, goals and budget. Most people I talk to seem to get the&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-you-dont-have-to-do-it-all\/\" \/>\n<meta property=\"og:site_name\" content=\"Newvine Growing\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-01T09:45:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-07T17:39:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2022\/06\/no-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Colleen Newvine Tebeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Colleen Newvine Tebeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-you-dont-have-to-do-it-all\/\",\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-you-dont-have-to-do-it-all\/\",\"name\":\"Marketing Monday: You don&#039;t have to do it all - Newvine Growing\",\"isPartOf\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#website\"},\"datePublished\":\"2013-07-01T09:45:59+00:00\",\"dateModified\":\"2019-06-07T17:39:05+00:00\",\"author\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-you-dont-have-to-do-it-all\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-you-dont-have-to-do-it-all\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-you-dont-have-to-do-it-all\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.communify.me\/newvinegrowing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Monday: You don&#039;t have to do it all\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#website\",\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/\",\"name\":\"Newvine Growing\",\"description\":\"Live life intentionally\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.communify.me\/newvinegrowing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646\",\"name\":\"Colleen Newvine Tebeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g\",\"caption\":\"Colleen Newvine Tebeau\"},\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/author\/cnewvine\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Monday: You don&#039;t have to do it all - Newvine Growing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-you-dont-have-to-do-it-all\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Monday: You don&#039;t have to do it all - Newvine Growing","og_description":"Imagine you have an hour to exercise. 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