{"id":4915,"date":"2013-04-08T19:05:00","date_gmt":"2013-04-08T23:05:00","guid":{"rendered":"https:\/\/staging.communify.me\/newvinegrowing\/?p=4915"},"modified":"2019-06-07T13:39:32","modified_gmt":"2019-06-07T17:39:32","slug":"marketing-monday-make-sure-your-email-address-is-working-for-you","status":"publish","type":"post","link":"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-make-sure-your-email-address-is-working-for-you\/","title":{"rendered":"Marketing Monday: Make sure your email address is working for you"},"content":{"rendered":"

Most of us don’t choose our phone numbers, and unless you live at 1600 Pennsylvania Avenue, you probably picked your home first and the street number just came with it.
\nHowever, you can<\/em> choose your email address.
\nAs of last year, an Ipsos poll showed about 85 percent of people in the world use email<\/a>. That might be even higher today. The odds are high that you have at least one email address, maybe more, and that you’re regularly interacting with others who are on email and want to know how to reach you.
\nIf you work for a big company, chances are they select your email address for you, something like firstname.lastname@thecompanyname.com.
\nBut if you’re a business owner or a freelancer, you’re free to do what you like. If you’re a job seeker, you probably use a personal email address on your resume and in networking.
\nHere are five questions I’d consider to make sure your email address is part of your marketing — that it helps you achieve your goals instead of hindering you:
\n1. Is your email address embarrassing? <\/strong>
\n<\/strong>Imagine you get a phone call from your dream client or dream employer making you a fantastic offer, and the call concludes with “Can you give me your email address so I can send the paperwork?” Would you blush as you say it’s CuteKitties@yahoo.com or BeerPongChampion@aol.com?
\nThese are extreme examples, but if you have any sense that your email address doesn’t represent your desired image, it’s time for a new one. If you run a beer pong tournament business, you can keep the beer pong one.
\n2. Is your email address confusing?<\/strong>
\nIf you find you have to explain constantly that it’s 3, the numeral three, not spelled out, or that there’s a hyphen in Newvine-Growing, you might have a problem.
\nSure, many times people will find your email address on your website or your business card, but when you say it out loud, it should be as easy to understand as possible. Why make it hard for people to reach you?
\n3. Is your email address hard to remember?<\/strong>
\nRelated to the above, if your name is John Smith and you really wanted JohnSmith@gmail.com, but by the time you got there, you had to settle for JohnSmith78932@gmail.com, you can probably do better.
\nHow about JohnMiddlenameSmith@gmail.com? Or John@Smith.com? Or John@JohnMiddlenameSmith.com?
\nIf you had to add a string of numbers to your chosen email handle, you’re probably defeating the point of your address being obviously connected to your name.
\nI think an ideal email address is one I can remember next time I’m at my computer and want to email you. Domains like .net or .biz don’t help there, either, since people generally assume an email address is .com.
\n

\"Register.com
Register.com is just one of numerous options to buy a custom email domain so you can send emails from an address like you@yourbusiness.com.<\/figcaption><\/figure>
\n4. Is your email domain telling people you’re behind the times?<\/strong>
\nI’ve read numerous articles about the judgments people make based on your email domain, including assuming people who use aol.com or hotmail.com are behind the times.
\nThat might be unfair, but why risk making a bad first impression?
\nIt’s easy and free to set up gmail.com email, which doesn’t have the negative baggage of some of the other Web-based email services. It’s inexpensive to use a service like namecheap.com<\/a> or register.com<\/a> to buy your own domain so you can have an email like colleen@newvinegrowing.com instead of colleen@yahoo.com.
\nIf you already have a website with a custom URL — something like http:\/\/yourname.com or http:\/\/www.yourbusiness.com — you might be able to easily add email accounts. Because I bought newvinegrowing.com, my website designer set up my colleen@newvinegrowing.com using gmail<\/a>. I don’t pay extra for having that email address associated with newvinegrowing.com.
\n
\"You
You can import email from another account into gmail easily, and send email from more than one address with a single log in.<\/figcaption><\/figure>
\n5. Are you sticking with an email address you’ve outgrown because switching is a hassle?<\/strong>
\nIf you have given out the same email address since the late 1990s, and everyone from your elderly aunt to your high school sweetheart to all your best clients have it, it can feel risky to turn it off.
\nBut there’s a compromise: many email providers allow you to forward to another address, as well as to import mail from another address. Think of it as putting in a change of address form with the Post Office, just for electronic mail.
\nI like gmail’s ability to combine multiple email addresses into one account in part because I can also separate them — if I’m looking just for emails sent to colleen@newvinegrowing.com, I can filter those out for a quick review. But on a day-to-day basis, I combine them to make it easier just logging in to one account.
\nWhat thoughts do you have about your email address as part of your marketing outreach? Does your email serve you well?
\nRelated articles:<\/strong><\/p>\n