{"id":4821,"date":"2013-02-18T05:45:18","date_gmt":"2013-02-18T10:45:18","guid":{"rendered":"https:\/\/staging.communify.me\/newvinegrowing\/?p=4821"},"modified":"2019-06-07T13:39:35","modified_gmt":"2019-06-07T17:39:35","slug":"marketing-monday-how-to-build-a-better-relationship-with-the-media","status":"publish","type":"post","link":"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-how-to-build-a-better-relationship-with-the-media\/","title":{"rendered":"Marketing Monday: How to build a better relationship with the media"},"content":{"rendered":"<p>I&#8217;ve been on both sides of the media relationship &#8212; I&#8217;ve been a reporter and editor getting pitched every day and I&#8217;ve worked in public relations trying to get journalists interested in covering University of Michigan.<br \/>\nLike any relationship, when it works well, everyone wins. The journalist gets to tell an interesting story she might not have otherwise known about, the PR person gets media exposure for his client.<br \/>\nWhen it doesn&#8217;t work?<br \/>\nSmarmy PR people hound reporters with pitches that are dull, corny or a terrible fit for the news outlet. Sources cringe when they see a story that doesn&#8217;t feel like an accurate representation of what they do.\u00a0 Good stories go untold because they aren&#8217;t presented well.<br \/>\nWith the goal of fostering beneficial media relationships that help achieve marketing goals, I taught a webinar for <a href=\"http:\/\/farmersmarketcoalition.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Farmers Market Coalition<\/a> members with tips on media relations.<br \/>\nEven naming the class was an opportunity to discuss my philosophy of media relations. The proposed name of the program was &#8220;How to Pick Up a Reporter,&#8221; which makes absolute sense when you&#8217;re thinking, &#8220;How do I get that one next story written about my business?&#8221; I think it&#8217;s beneficial to think of nurturing a long-term relationship with reporters, instead of aiming for a one-night stand.<br \/>\nBelow is a recording of that one-hour webinar:<br \/>\n[youtube=http:\/\/www.youtube.com\/watch?v=fZp2Wb2JJu4]<br \/>\nIf you don&#8217;t have an hour and just want to skim my PowerPoint slides:<br \/>\n[slideshare id=16556531&#038;w=427&#038;h=356&#038;sc=no]<\/p>\n<div style=\"margin-bottom:5px;\"><strong> <a title=\"Media relations webinar for Farmers Market Coalition, by Colleen Newvine\" href=\"http:\/\/www.slideshare.net\/cnewvine\/media-relations-webinar-for-farmers-market-coalition-by-colleen-newvine\" target=\"_blank\" rel=\"noopener noreferrer\">Media relations webinar for Farmers Market Coalition, by Colleen Newvine<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/cnewvine\" target=\"_blank\" rel=\"noopener noreferrer\">Colleen Newvine Tebeau<\/a><\/strong><\/div>\n<div style=\"margin-bottom:5px;\"><\/div>\n<div style=\"margin-bottom:5px;\"><em>Colleen Newvine Tebeau is a former reporter and editor who then <em>earned her MBA at University of Michigan with emphases in marketing and corporate strategy.\u00a0<\/em> <a href=\"http:\/\/colleennewvine.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">She is a marketing consultant <\/a>who helps small and midsized organizations with strategy and tactics, including social media and communications.<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been on both sides of the media relationship &#8212; I&#8217;ve been a reporter and editor getting pitched every day and I&#8217;ve worked in public relations trying to get journalists interested in covering University of Michigan. Like any relationship, when it works well, everyone wins. The journalist gets to tell an interesting story she might not have otherwise known about,&hellip;<\/p>\n","protected":false},"author":4,"featured_media":11551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[53],"tags":[108,394,397,1696,1699,1703,1704,1739,2098],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Monday: How to build a better relationship with the media - Newvine Growing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-how-to-build-a-better-relationship-with-the-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Monday: How to build a better relationship with the media - Newvine Growing\" \/>\n<meta property=\"og:description\" content=\"I&#8217;ve been on both sides of the media relationship &#8212; I&#8217;ve been a reporter and editor getting pitched every day and I&#8217;ve worked in public relations trying to get journalists interested in covering University of Michigan. Like any relationship, when it works well, everyone wins. The journalist gets to tell an interesting story she might not have otherwise known about,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-how-to-build-a-better-relationship-with-the-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Newvine Growing\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-18T10:45:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-07T17:39:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2022\/06\/no-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Colleen Newvine Tebeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Colleen Newvine Tebeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-how-to-build-a-better-relationship-with-the-media\/\",\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-how-to-build-a-better-relationship-with-the-media\/\",\"name\":\"Marketing Monday: How to build a better relationship with the media - Newvine Growing\",\"isPartOf\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#website\"},\"datePublished\":\"2013-02-18T10:45:18+00:00\",\"dateModified\":\"2019-06-07T17:39:35+00:00\",\"author\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-how-to-build-a-better-relationship-with-the-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-how-to-build-a-better-relationship-with-the-media\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-how-to-build-a-better-relationship-with-the-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.communify.me\/newvinegrowing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Monday: How to build a better relationship with the media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#website\",\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/\",\"name\":\"Newvine Growing\",\"description\":\"Live life intentionally\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.communify.me\/newvinegrowing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646\",\"name\":\"Colleen Newvine Tebeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g\",\"caption\":\"Colleen Newvine Tebeau\"},\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/author\/cnewvine\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Monday: How to build a better relationship with the media - Newvine Growing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.communify.me\/newvinegrowing\/marketing-monday-how-to-build-a-better-relationship-with-the-media\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Monday: How to build a better relationship with the media - Newvine Growing","og_description":"I&#8217;ve been on both sides of the media relationship &#8212; I&#8217;ve been a reporter and editor getting pitched every day and I&#8217;ve worked in public relations trying to get journalists interested in covering University of Michigan. 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