{"id":413,"date":"2009-05-22T22:30:09","date_gmt":"2009-05-23T03:30:09","guid":{"rendered":"https:\/\/staging.communify.me\/newvinegrowing\/?p=413"},"modified":"2019-06-07T13:43:11","modified_gmt":"2019-06-07T17:43:11","slug":"a-focus-group-of-one-and-the-dangers-of-data","status":"publish","type":"post","link":"https:\/\/staging.communify.me\/newvinegrowing\/a-focus-group-of-one-and-the-dangers-of-data\/","title":{"rendered":"A focus group of one and the dangers of data"},"content":{"rendered":"<p>I don&#8217;t know if I&#8217;m a scientifically valid sample, but recently I had an a-ha moment recognizing my own behavior with my blog and the implications it might have in the media business.<br \/>\n<figure id=\"attachment_438\" aria-describedby=\"caption-attachment-438\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.wordpress.com\"><img loading=\"lazy\" class=\"size-medium wp-image-438\" title=\"Wordpress visits tracking\" src=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2009\/05\/wordpress-visits-tracking.jpg?w=300\" alt=\"Wordpress offers great data on blog traffic. A little too great.\" width=\"300\" height=\"156\" srcset=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2009\/05\/wordpress-visits-tracking.jpg 447w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2009\/05\/wordpress-visits-tracking-300x156.jpg 300w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2009\/05\/wordpress-visits-tracking-370x193.jpg 370w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-438\" class=\"wp-caption-text\">Wordpress offers great data on blog traffic. A little too great.<\/figcaption><\/figure><br \/>\nI&#8217;m a data geek and WordPress enables this\u00a0compulsion by giving me access to who has clicked on which postings, where they came from, what search terms brought you to my blog, what links readers have clicked on. It&#8217;s all in the aggregate so it&#8217;s not Big Brotherish in terms of spying on individual readers but it does give considerable insight into what appeals to people.<br \/>\nIt didn&#8217;t take long for my thinking to pivot from &#8220;What do I consider the mission of my blog to be?&#8221; to &#8220;What can I write about that will bring in the most eyeballs?&#8221;<br \/>\nThere&#8217;s obviously nothing wrong with wanting to generate traffic. For commercial ventures, that&#8217;s typically the first step to paying the rent.<br \/>\nIt&#8217;s also important to know your content and to stay true to what differentiates you from the gazillions of other sources out there. Otherwise, pretty soon you&#8217;re just one of the dozens of paparazzi chasing Brittany on her way to or from the hospital, hoping it will sell papers.<br \/>\nSomewhere in there is the delicate balance of paying attention to what readers want and need, in the interest of serving them well, and maintaining focus on your core mission.<br \/>\n<strong>How do other bloggers do this? How do you strike that balance?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t know if I&#8217;m a scientifically valid sample, but recently I had an a-ha moment recognizing my own behavior with my blog and the implications it might have in the media business. I&#8217;m a data geek and WordPress enables this\u00a0compulsion by giving me access to who has clicked on which postings, where they came from, what search terms brought&hellip;<\/p>\n","protected":false},"author":4,"featured_media":11551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[1],"tags":[323,389,634,766,1426,1696,1738,2168,2393,2820],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A focus group of one and the dangers of data - Newvine Growing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.communify.me\/newvinegrowing\/a-focus-group-of-one-and-the-dangers-of-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A focus group of one and the dangers of data - Newvine Growing\" \/>\n<meta property=\"og:description\" content=\"I don&#8217;t know if I&#8217;m a scientifically valid sample, but recently I had an a-ha moment recognizing my own behavior with my blog and the implications it might have in the media business. I&#8217;m a data geek and WordPress enables this\u00a0compulsion by giving me access to who has clicked on which postings, where they came from, what search terms brought&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.communify.me\/newvinegrowing\/a-focus-group-of-one-and-the-dangers-of-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Newvine Growing\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-23T03:30:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-07T17:43:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2022\/06\/no-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Colleen Newvine Tebeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Colleen Newvine Tebeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/a-focus-group-of-one-and-the-dangers-of-data\/\",\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/a-focus-group-of-one-and-the-dangers-of-data\/\",\"name\":\"A focus group of one and the dangers of data - Newvine Growing\",\"isPartOf\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#website\"},\"datePublished\":\"2009-05-23T03:30:09+00:00\",\"dateModified\":\"2019-06-07T17:43:11+00:00\",\"author\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/a-focus-group-of-one-and-the-dangers-of-data\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.communify.me\/newvinegrowing\/a-focus-group-of-one-and-the-dangers-of-data\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/a-focus-group-of-one-and-the-dangers-of-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.communify.me\/newvinegrowing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A focus group of one and the dangers of data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#website\",\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/\",\"name\":\"Newvine Growing\",\"description\":\"Live life intentionally\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.communify.me\/newvinegrowing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646\",\"name\":\"Colleen Newvine Tebeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g\",\"caption\":\"Colleen Newvine Tebeau\"},\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/author\/cnewvine\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A focus group of one and the dangers of data - Newvine Growing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.communify.me\/newvinegrowing\/a-focus-group-of-one-and-the-dangers-of-data\/","og_locale":"en_US","og_type":"article","og_title":"A focus group of one and the dangers of data - Newvine Growing","og_description":"I don&#8217;t know if I&#8217;m a scientifically valid sample, but recently I had an a-ha moment recognizing my own behavior with my blog and the implications it might have in the media business. 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