{"id":2937,"date":"2011-02-13T09:45:42","date_gmt":"2011-02-13T13:45:42","guid":{"rendered":"https:\/\/staging.communify.me\/newvinegrowing\/?p=2937"},"modified":"2019-06-07T13:41:07","modified_gmt":"2019-06-07T17:41:07","slug":"focusing-on-farming-and-the-american-food-supply","status":"publish","type":"post","link":"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/","title":{"rendered":"Focusing on farming and the American food supply"},"content":{"rendered":"<p>&nbsp;<br \/>\n<a href=\"http:\/\/www.nafdma.com\/NAFDMA2011\/2011Welcome\/\"><img loading=\"lazy\" class=\"alignright  wp-image-2938\" title=\"NAFDMALOGO_2011_single\" src=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/nafdma-convention-2011.jpg\" alt=\"NAFDMA logo 2011\" width=\"294\" height=\"244\" srcset=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/nafdma-convention-2011.jpg 600w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/nafdma-convention-2011-300x249.jpg 300w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/nafdma-convention-2011-370x306.jpg 370w\" sizes=\"(max-width: 294px) 100vw, 294px\" \/><\/a>This has been a week of a deep dive into farmers, farming and the food supply &#8212; I spent Monday-Friday in Baltimore at the <a href=\"http:\/\/www.nafdma.com\/NAFDMA2011\/2011Welcome\/\" target=\"_blank\" rel=\"noopener noreferrer\">North American Farmers\u2019 Direct Marketing Association convention<\/a>, then Saturday watching the live stream of TEDxManhattan, an all-day seminar called <a href=\"http:\/\/tedxmanhattan.org\/event\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Changing the Way We Eat.&#8221;<\/a><br \/>\nThis is all education in support of launching my new marketing communications business, learning more about what farms and farmers markets need to better communicate with their customers.<br \/>\nAmong the great insights I gathered in Baltimore:<\/p>\n<ul>\n<li>Keynote speaker <a href=\"http:\/\/www.rjgeorge.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Richard George<\/a> urged farmers to think and act differently about their customers, including understanding current food trends and how they apply to their customers&#8217; needs. Trends he cited include:<\/li>\n<\/ul>\n<ol>\n<li><a href=\"http:\/\/www.bcg.com\/documents\/file47063.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Boston Consulting Group&#8217;s trend list<\/a>, which lists obesity and dieting, organic products and technology and communications<\/li>\n<li><a href=\"http:\/\/www.restaurant.org\/pdfs\/research\/whats_hot_2011.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">National Restaurant Association 2011&#8217;s trends<\/a>, among them locally sourced meat, seafood and produce, sustainability, and farm-branded ingredients.<\/li>\n<li><a href=\"http:\/\/www.technomic.com\/Pressroom\/Releases\/dynRelease_Detail.php?rUID=72\" target=\"_blank\" rel=\"noopener noreferrer\">Technomic trends,<\/a> which look for farmers to become the new foodie celebrities and getting back to our roots with homestyle dining.<\/li>\n<\/ol>\n<ul>\n<li><a href=\"http:\/\/www.missouriwinegirl.blogspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Danene Beedle<\/a> led two sessions on how to use social media to market a farm, farm market or agritourism destination. Danene gave an overview of major services &#8212; Facebook, Twitter, FourSquare, YouTube &#8212; then encouraged attendees to just pick one to start with, figure that out, then move on to another. She echoed what I&#8217;ve heard other experts saying, that video is the future of online communication, so I know I need to use my Flip camera and get better at video. I loved her perspective that business people should not think of social media as free because that diminishes their power. Instead, treat with respect the ability to communicate with your current and potential customers. And she taught me about <a href=\"http:\/\/itunes.apple.com\/us\/app\/locavore\/id306140158?mt=8\" target=\"_blank\" rel=\"noopener noreferrer\">Locavore<\/a>, an iPhone app showing farmers markets and what&#8217;s in season.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/ca.linkedin.com\/pub\/kerry-engel\/b\/3b3\/55\" target=\"_blank\" rel=\"noopener noreferrer\">Kerry Engel<\/a> gave a presentation called &#8220;Listening Loudly: Tracking Trends That Influence Our Customers.&#8221; How could that not appeal to a market researcher? Kerry pointed to several trends, including:<\/li>\n<\/ul>\n<ol>\n<li><a href=\"http:\/\/www.youtube.com\/watch?v=KJq0vLhn4o8\" target=\"_blank\" rel=\"noopener noreferrer\">urban beekeeping<\/a> and <a href=\"http:\/\/www.facebook.com\/group.php?gid=118190386787\" target=\"_blank\" rel=\"noopener noreferrer\">chicken coops<\/a><\/li>\n<li>mommy bloggers<\/li>\n<li>the <a href=\"http:\/\/www.hartman-group.com\/hartbeat\/eat-less-why-is-this-now-news\" target=\"_blank\" rel=\"noopener noreferrer\">Hartman Group<\/a>&#8216;s observations on our changing view of food, health and obesity<\/li>\n<li>the concerns raised by movies like <a href=\"http:\/\/www.youtube.com\/watch?v=UXSxJF43XGA\" target=\"_blank\" rel=\"noopener noreferrer\">Food Inc.<\/a>, <a href=\"http:\/\/www.youtube.com\/watch?v=zc_z623Wsro\" target=\"_blank\" rel=\"noopener noreferrer\">Fast Food Nation<\/a> and <a href=\"http:\/\/www.youtube.com\/watch?v=I1Lkyb6SU5U\" target=\"_blank\" rel=\"noopener noreferrer\">Supersize Me<\/a><\/li>\n<li><a href=\"http:\/\/www.youtube.com\/watch?v=jIwrV5e6fMY\" target=\"_blank\" rel=\"noopener noreferrer\">Jamie Oliver&#8217;s TED talk about the perils of childhood obesity<\/a>.<\/li>\n<\/ol>\n<ul>\n<li><a href=\"http:\/\/www.jonesfamilyfarms.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jones Family Farms in Connecticut<\/a> won the best website award at NAFDMA. They really seem to understand what their customers want &#8212; lots of beautiful photos balance essential information like directions and hours. They&#8217;re on Facebook and YouTube and offer a great example of what&#8217;s possible.<\/li>\n<\/ul>\n<p>It all gets me very excited to dive in &#8212; as did the closing session of NAFDMA, where attendees participated in a live survey about their businesses and their concerns. These questions showed me that if I can help farmers with social media communications, that might serve a real need.<br \/>\n<figure id=\"attachment_2940\" aria-describedby=\"caption-attachment-2940\" style=\"width: 430px\" class=\"wp-caption alignright\"><a href=\"https:\/\/staging.communify.me\/newvinegrowing\/2011\/02\/13\/focusing-on-farming-and-the-american-food-supply\/olympus-digital-camera-3\/\" rel=\"attachment wp-att-2940\"><img loading=\"lazy\" class=\" wp-image-2940  \" title=\"OLYMPUS DIGITAL CAMERA\" src=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-014.jpg\" alt=\"\" width=\"430\" height=\"323\" srcset=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-014.jpg 2048w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-014-300x225.jpg 300w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-014-768x576.jpg 768w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-014-1024x768.jpg 1024w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-014-370x278.jpg 370w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-014-770x578.jpg 770w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-014-600x450.jpg 600w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/a><figcaption id=\"caption-attachment-2940\" class=\"wp-caption-text\">Here, NAFDMA participants responded to a question about how often they&#039;re using Facebook. The most common response was &quot;What&#039;s Facebook?&quot;<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_2941\" aria-describedby=\"caption-attachment-2941\" style=\"width: 491px\" class=\"wp-caption alignright\"><a href=\"https:\/\/staging.communify.me\/newvinegrowing\/2011\/02\/13\/focusing-on-farming-and-the-american-food-supply\/olympus-digital-camera-4\/\" rel=\"attachment wp-att-2941\"><img loading=\"lazy\" class=\" wp-image-2941    \" title=\"OLYMPUS DIGITAL CAMERA\" src=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-015.jpg\" alt=\"\" width=\"491\" height=\"369\" srcset=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-015.jpg 2048w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-015-300x225.jpg 300w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-015-768x576.jpg 768w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-015-1024x768.jpg 1024w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-015-370x278.jpg 370w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-015-770x578.jpg 770w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2011\/02\/february-2011-015-600x450.jpg 600w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/a><figcaption id=\"caption-attachment-2941\" class=\"wp-caption-text\">What are the biggest challenges for these farm businesses? Technology is a big one, right behind staff training.<\/figcaption><\/figure><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; This has been a week of a deep dive into farmers, farming and the food supply &#8212; I spent Monday-Friday in Baltimore at the North American Farmers\u2019 Direct Marketing Association convention, then Saturday watching the live stream of TEDxManhattan, an all-day seminar called &#8220;Changing the Way We Eat.&#8221; This is all education in support of launching my new marketing&hellip;<\/p>\n","protected":false},"author":4,"featured_media":11551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[53,55],"tags":[136,344,626,873,875,876,931,939,1422,1453,1845,1858,1916,2180,2381,2511,2514],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Focusing on farming and the American food supply - Newvine Growing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focusing on farming and the American food supply - Newvine Growing\" \/>\n<meta property=\"og:description\" content=\"&nbsp; This has been a week of a deep dive into farmers, farming and the food supply &#8212; I spent Monday-Friday in Baltimore at the North American Farmers\u2019 Direct Marketing Association convention, then Saturday watching the live stream of TEDxManhattan, an all-day seminar called &#8220;Changing the Way We Eat.&#8221; This is all education in support of launching my new marketing&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/\" \/>\n<meta property=\"og:site_name\" content=\"Newvine Growing\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-13T13:45:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-07T17:41:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2022\/06\/no-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Colleen Newvine Tebeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Colleen Newvine Tebeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/\",\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/\",\"name\":\"Focusing on farming and the American food supply - Newvine Growing\",\"isPartOf\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#website\"},\"datePublished\":\"2011-02-13T13:45:42+00:00\",\"dateModified\":\"2019-06-07T17:41:07+00:00\",\"author\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646\"},\"breadcrumb\":{\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.communify.me\/newvinegrowing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Focusing on farming and the American food supply\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#website\",\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/\",\"name\":\"Newvine Growing\",\"description\":\"Live life intentionally\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.communify.me\/newvinegrowing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646\",\"name\":\"Colleen Newvine Tebeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g\",\"caption\":\"Colleen Newvine Tebeau\"},\"url\":\"https:\/\/staging.communify.me\/newvinegrowing\/author\/cnewvine\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Focusing on farming and the American food supply - Newvine Growing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/","og_locale":"en_US","og_type":"article","og_title":"Focusing on farming and the American food supply - Newvine Growing","og_description":"&nbsp; This has been a week of a deep dive into farmers, farming and the food supply &#8212; I spent Monday-Friday in Baltimore at the North American Farmers\u2019 Direct Marketing Association convention, then Saturday watching the live stream of TEDxManhattan, an all-day seminar called &#8220;Changing the Way We Eat.&#8221; This is all education in support of launching my new marketing&hellip;","og_url":"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/","og_site_name":"Newvine Growing","article_published_time":"2011-02-13T13:45:42+00:00","article_modified_time":"2019-06-07T17:41:07+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2022\/06\/no-image.png","type":"image\/png"}],"author":"Colleen Newvine Tebeau","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Colleen Newvine Tebeau","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/","url":"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/","name":"Focusing on farming and the American food supply - Newvine Growing","isPartOf":{"@id":"https:\/\/staging.communify.me\/newvinegrowing\/#website"},"datePublished":"2011-02-13T13:45:42+00:00","dateModified":"2019-06-07T17:41:07+00:00","author":{"@id":"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646"},"breadcrumb":{"@id":"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/staging.communify.me\/newvinegrowing\/focusing-on-farming-and-the-american-food-supply\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.communify.me\/newvinegrowing\/"},{"@type":"ListItem","position":2,"name":"Focusing on farming and the American food supply"}]},{"@type":"WebSite","@id":"https:\/\/staging.communify.me\/newvinegrowing\/#website","url":"https:\/\/staging.communify.me\/newvinegrowing\/","name":"Newvine Growing","description":"Live life intentionally","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.communify.me\/newvinegrowing\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/34671ebbbb37e4c1cc97f2f5ac1b1646","name":"Colleen Newvine Tebeau","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.communify.me\/newvinegrowing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/700a4f604ab1d15dc1062a892418c128?s=96&d=mm&r=g","caption":"Colleen Newvine Tebeau"},"url":"https:\/\/staging.communify.me\/newvinegrowing\/author\/cnewvine\/"}]}},"jetpack_featured_media_url":"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2022\/06\/no-image.png","_links":{"self":[{"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/posts\/2937"}],"collection":[{"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/comments?post=2937"}],"version-history":[{"count":0,"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/posts\/2937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/media\/11551"}],"wp:attachment":[{"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/media?parent=2937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/categories?post=2937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.communify.me\/newvinegrowing\/wp-json\/wp\/v2\/tags?post=2937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}