{"id":1635,"date":"2010-03-22T08:45:39","date_gmt":"2010-03-22T13:45:39","guid":{"rendered":"https:\/\/staging.communify.me\/newvinegrowing\/?p=1635"},"modified":"2019-06-07T13:42:05","modified_gmt":"2019-06-07T17:42:05","slug":"change-under-way-at-one-of-countrys-best-farmers-markets","status":"publish","type":"post","link":"https:\/\/staging.communify.me\/newvinegrowing\/change-under-way-at-one-of-countrys-best-farmers-markets\/","title":{"rendered":"Change under way at one of country&#039;s best farmers markets"},"content":{"rendered":"<p><figure id=\"attachment_1636\" aria-describedby=\"caption-attachment-1636\" style=\"width: 180px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.sunsetvalleyfarmersmarket.org\/\"><img loading=\"lazy\" class=\"size-medium wp-image-1636 \" title=\"378\" src=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/378.jpg?w=225\" alt=\"\" width=\"180\" height=\"240\" srcset=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/378.jpg 480w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/378-225x300.jpg 225w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/378-370x493.jpg 370w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/a><figcaption id=\"caption-attachment-1636\" class=\"wp-caption-text\">The artist formerly known as Sunset Valley Farmers Market is now Barton Creek Farmers Market in Austin.<\/figcaption><\/figure><br \/>\nFor fans of Austin&#8217;s Sunset Valley Farmers Market, which <a href=\"http:\/\/www.eatingwell.com\/food_news_origins\/seasonal_local\/farmers_markets\/americas_top_farmers_markets_sunset_valley_farmers_\" target=\"_blank\" rel=\"noopener noreferrer\">Eating Well magazine<\/a> named one of the five best farmers markets in the country, this past weekend might have been confusing.<br \/>\nAnya Jack, market manager, said market leadership had been trying for some time to move out of the parking lot behind the Austin Independent School District. When they got the chance to set up at<a href=\"http:\/\/www.simon.com\/mall\/default.aspx?ID=223\" target=\"_blank\" rel=\"noopener noreferrer\"> Barton Creek Square Mall<\/a>, they took it. <a href=\"http:\/\/impactnews.com\/lake-travis-westlake\/453-recent-news\/7616-sunset-valley-farmers-market-moves-new-market-added-\" target=\"_blank\" rel=\"noopener noreferrer\">With only about two weeks notice.<\/a><br \/>\nOn the final Saturday at their old location, signs everywhere announced the move.<br \/>\nBut let&#8217;s say you don&#8217;t get to the market every week and this Saturday you just drove out to <a href=\"http:\/\/maps.google.com\/maps?q=3200+jones+road+austin&amp;oe=utf-8&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a&amp;um=1&amp;ie=UTF-8&amp;hq=&amp;hnear=3200+Jones+Rd,+Austin,+TX&amp;gl=us&amp;ei=372mS_-lJcGBlAfftuh2&amp;sa=X&amp;oi=geocode_result&amp;ct=title&amp;resnum=1&amp;ved=0CAcQ8gEwAA\" target=\"_blank\" rel=\"noopener noreferrer\">the south side location<\/a> where you&#8217;d always gotten your fruits and veggies. You&#8217;d still find a market, as <a href=\"http:\/\/www.sustainablefoodcenter.org\/FD_market.html\" target=\"_blank\" rel=\"noopener noreferrer\">Sustainable Food Center<\/a>, which operates the <a href=\"http:\/\/www.sustainablefoodcenter.org\/FD_market.html\" target=\"_blank\" rel=\"noopener noreferrer\">Austin Farmers Market network<\/a>, has started a new one in <a href=\"http:\/\/www.austinfarmersmarket.org\/blog\/?p=45\" target=\"_blank\" rel=\"noopener noreferrer\">Sunset Valley&#8217;s old place<\/a>.<br \/>\n&#8220;I&#8217;m sad that a few people aren&#8217;t coming with us,&#8221; said Jack. (By the way, I can&#8217;t find anything online confirming Jack as market manager, and <a href=\"http:\/\/www.news8austin.com\/content\/your_news\/default.asp?ArID=269554\" target=\"_blank\" rel=\"noopener noreferrer\">this story about the move<\/a> lists the manager as Jim Moore. So color me confused, too.)<br \/>\nKaren Lee of <a href=\"http:\/\/www.texasoliveranch.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Texas Olive Ranch<\/a> said they planned to split the difference, setting up shop with their olive oil and balsamic vinegar in both locations.<br \/>\n&#8220;I&#8217;m going to go where the customers are,&#8221; Lee said, adding &#8220;I have no opinion on the politics.&#8221;<br \/>\nPolitics? I thought I was just showing up to check out best practices in farmers markets. But here&#8217;s a letter from the <a href=\"http:\/\/www.sunsetvalley.org\/vertical\/Sites\/%7B8963FD9D-CEFE-410A-A38B-1611D53E7AA1%7D\/uploads\/%7B5722F739-0B88-4CF4-BACE-9A9CDEF0F69C%7D.PDF\" target=\"_blank\" rel=\"noopener noreferrer\">mayor of Sunset Valley<\/a>, who is &#8220;gravely disappointed by these events.&#8221;<br \/>\n<a href=\"http:\/\/www.austinfoodjournal.com\/?p=4813\" target=\"_blank\" rel=\"noopener noreferrer\">The Austin Food Journal writes<\/a>:<\/p>\n<blockquote><p>Someone has turned the goofy meter to 11. As the farmers\u2019 markets in  this town get cooler by the day, the Sunset Valley market seems to be  spiraling out of control. After getting their high school parking lot  space yanked from them, they were slated to move to a strip of grass on  the shoulder of highway 290. Apparently, they thought a wiser choice was  to move to a mall. Starting March 20<sup>th<\/sup>, their new home will  be the North East corner of the Barton Creek Square mall parking lot.  Next to Dillard\u2019s (tasty). Nothing says local and sustainable more than a  mall parking lot.<\/p><\/blockquote>\n<p><figure id=\"attachment_1640\" aria-describedby=\"caption-attachment-1640\" style=\"width: 180px\" class=\"wp-caption alignright\"><strong><strong><img loading=\"lazy\" class=\"size-medium wp-image-1640 \" title=\"343\" src=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/3431.jpg?w=225\" alt=\"\" width=\"180\" height=\"240\" srcset=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/3431.jpg 480w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/3431-225x300.jpg 225w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/3431-370x493.jpg 370w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/strong><\/strong><figcaption id=\"caption-attachment-1640\" class=\"wp-caption-text\">Jiminy Crisket performed folk tunes while shoppers bought produce, plants and prepared food at Sunset Valley Farmers Market&#39;s last Saturday.<\/figcaption><\/figure><br \/>\nWhile South by Southwest had thousands of geeks and filmmakers swarming downtown Austin, John and I visited Sunset Valley for its last Saturday in its old location, March 13.<br \/>\n<strong>Observations on Sunset Valley Farmers Market, in its old incarnation:<\/strong><\/p>\n<ul>\n<li> <strong>It felt more like a festival than a grocery store<\/strong><\/li>\n<\/ul>\n<p>In the city that&#8217;s home to <a href=\"http:\/\/www.wholefoodsmarket.com\/company\/national.php\" target=\"_blank\" rel=\"noopener noreferrer\">Whole Foods HQ<\/a>, it&#8217;s not as though there&#8217;s a shortage of organic produce and artisanal food products. It felt like one way Sunset Valley made it worth driving to the back of a huge expanse of pavement was the warm and friendly atmosphere.<br \/>\nSeveral vendors sold food ready to be consumed right away, like Empanadas La Boca, who sold me a slice of Greek pizza, a caponata empanada, a samosa empanada and a strawberry napolean the size of my head for $14.<br \/>\nBuy chips and salsa or cupcakes or whatever else calls to you, then grab a seat in the picnic area and enjoy live music or a juggler.<\/p>\n<ul>\n<li><strong>There might have been as many dogs as people<\/strong><\/li>\n<\/ul>\n<p><figure id=\"attachment_1641\" aria-describedby=\"caption-attachment-1641\" style=\"width: 240px\" class=\"wp-caption alignright\"><img loading=\"lazy\" class=\"size-medium wp-image-1641 \" title=\"350\" src=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/350.jpg?w=300\" alt=\"\" width=\"240\" height=\"180\" srcset=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/350.jpg 640w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/350-300x225.jpg 300w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/350-370x278.jpg 370w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/350-600x450.jpg 600w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><figcaption id=\"caption-attachment-1641\" class=\"wp-caption-text\">Dogs o&#39; plenty at Sunset Valley<\/figcaption><\/figure><br \/>\nWhen I arrived at the market, I beelined to Coop Coffee for my first morning java. While I was there, I met Belinn and Brinkley. Brinkley is a year and a half old golden retriever who greets smaller pooches with what Belinn calls &#8220;little dog down&#8221; &#8212; a crouch to bring himself to their level.<br \/>\nAs I watched Brinkley receiving guests, I realized he could be there all day sniffing other canines. Belinn said that&#8217;s why she shopped at Sunset Valley, because it was dog friendly.<\/p>\n<ul>\n<li><strong>The vendors reflected both Austin and Texas<\/strong><\/li>\n<\/ul>\n<p><figure id=\"attachment_1642\" aria-describedby=\"caption-attachment-1642\" style=\"width: 225px\" class=\"wp-caption alignright\"><a rel=\"attachment wp-att-1642\" href=\"https:\/\/staging.communify.me\/newvinegrowing\/2010\/03\/22\/change-under-way-at-one-of-countrys-best-farmers-markets\/attachment\/374\/\"><img loading=\"lazy\" class=\"size-medium wp-image-1642\" title=\"374\" src=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/374.jpg?w=225\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/374.jpg 480w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/374-225x300.jpg 225w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/374-370x493.jpg 370w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a><figcaption id=\"caption-attachment-1642\" class=\"wp-caption-text\">Farmers market shopping list: banana plants, buffalo meat and written-while-you-wait poems.<\/figcaption><\/figure><br \/>\nAll around the city, you&#8217;ll see people wearing <a href=\"http:\/\/www.keepaustinweird.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Keep Austin Weird&#8221;<\/a> T-shirts, honoring the college town&#8217;s legendary eccentricity. It&#8217;s a multicultural place that embraces things outside the mainstream.<br \/>\nSo in addition to buying fresh produce, you could also get a poem written while you wait. Or buy <a href=\"http:\/\/austinshrooms.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ceramic &#8216;shrooms<\/a>.<br \/>\nIt&#8217;s still very much in Texas, though, so nearby <a href=\"http:\/\/www.thunderheartbison.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Thunder Heart Bison<\/a> sold tenderloins and sirloins and <a href=\"http:\/\/www.blancovalleyfarms.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blanco Valley Farms<\/a> rocked my world with candied jalapenos.<\/p>\n<ul>\n<li><strong>It&#8217;s manageable<\/strong><\/li>\n<\/ul>\n<p>Unlike another premier farmers market, <a href=\"http:\/\/www.ferrybuildingmarketplace.com\/farmers_market.php\" target=\"_blank\" rel=\"noopener noreferrer\">the massive Ferry Plaza Farmers Market<\/a> in San Francisco, Sunset Valley had fewer than 100 vendors. Laid out in a square, with smaller interior rows, I could easily see from one end to the other, and did a quick scouting walk of the perimeter in a matter of minutes.<br \/>\nI&#8217;ve been looking for photos online to see how many vendors made the move and what their new layout looked like. No success yet, but I&#8217;m sure <a href=\"http:\/\/www.flickr.com\/search\/?w=all&amp;q=barton+creek+farmers+market+austin&amp;m=text\" target=\"_blank\" rel=\"noopener noreferrer\">it&#8217;s just a matter of time<\/a>.<br \/>\n<strong>What happens now?<\/strong><br \/>\n<figure id=\"attachment_1664\" aria-describedby=\"caption-attachment-1664\" style=\"width: 225px\" class=\"wp-caption alignright\"><img loading=\"lazy\" class=\"size-medium wp-image-1664\" title=\"365\" src=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/365.jpg?w=225\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/365.jpg 480w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/365-225x300.jpg 225w, https:\/\/staging.communify.me\/newvinegrowing\/wp-content\/uploads\/2010\/03\/365-370x493.jpg 370w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><figcaption id=\"caption-attachment-1664\" class=\"wp-caption-text\">Outstanding lunch from Empanadas La Boca, with music from Jiminy Crisket<\/figcaption><\/figure><br \/>\nJames Visco, co-owner of <a href=\"http:\/\/www.edibleaustin.com\/content\/editorial-content-editorial-93\/winter-2007-editorial-100\/335?task=view\" target=\"_blank\" rel=\"noopener noreferrer\">Plantucopia<\/a>, said he&#8217;d been selling at Sunset Valley for seven years.<br \/>\nHe says since market founder Pamela Boyer left, his sales are about half what they once were.<br \/>\nVisco, who now looks to the Internet for a significant chunk of his sales, isn&#8217;t sure what to expect with the relocation.<br \/>\nBut Jack said the market has moved three times in 15 years and now has a three-year lease on a better location &#8212; she says shoppers will be happy to follow them to the better spot.<br \/>\nMaybe they will, as long as there are dogs, musicians and candied jalapenos. But if they don&#8217;t, it&#8217;s just <a href=\"http:\/\/www.edibleaustin.com\/content\/\" target=\"_blank\" rel=\"noopener noreferrer\">one of three markets to choose from <\/a>on Austin Saturdays.<br \/>\n<em>I have some good video of the market but I&#8217;m still new to video blogging, so I apparently lack the correct Firewire cable to get the video onto my laptop. So I&#8217;ll hope to get that posted this week, following a trip to B&amp;H.<\/em><br \/>\n<strong>Have you been to either the relocated market at Barton Creek Square or the reconstituted one behind the Independent School District? <\/strong><br \/>\n<strong>Do you think farmers market shoppers are more loyal to the location where they shop or the management that organizes the event?<\/strong><br \/>\n<strong>&#8212;&#8211;<br \/>\n<\/strong><br \/>\n<strong>Did you like this post? <\/strong><br \/>\nShare  it on<a href=\"http:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Facebook<\/a> \/ <a href=\"http:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> \/ <a href=\"http:\/\/digg.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digg<\/a> \/ <a href=\"http:\/\/www.stumbleupon.com\/discover\/activity\/\" target=\"_blank\" rel=\"noopener noreferrer\">StumbleUpon<\/a> \/ <a href=\"http:\/\/reddit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reddit<\/a> \/ <a href=\"http:\/\/www.fark.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fark<\/a> \/ <a href=\"http:\/\/del.icio.us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Del.icio.us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For fans of Austin&#8217;s Sunset Valley Farmers Market, which Eating Well magazine named one of the five best farmers markets in the country, this past weekend might have been confusing. Anya Jack, market manager, said market leadership had been trying for some time to move out of the parking lot behind the Austin Independent School District. When they got the&hellip;<\/p>\n","protected":false},"author":4,"featured_media":11551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[55],"tags":[216,217,249,286,762,873,2472,2488],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Change under way at one of country&#039;s best farmers markets - Newvine Growing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.communify.me\/newvinegrowing\/change-under-way-at-one-of-countrys-best-farmers-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Change under way at one of country&#039;s best farmers markets - Newvine Growing\" \/>\n<meta property=\"og:description\" content=\"For fans of Austin&#8217;s Sunset Valley Farmers Market, which Eating Well magazine named one of the five best farmers markets in the country, this past weekend might have been confusing. Anya Jack, market manager, said market leadership had been trying for some time to move out of the parking lot behind the Austin Independent School District. 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