{"id":1283,"date":"2009-11-30T08:45:45","date_gmt":"2009-11-30T13:45:45","guid":{"rendered":"https:\/\/staging.communify.me\/newvinegrowing\/?p=1283"},"modified":"2019-06-07T13:42:31","modified_gmt":"2019-06-07T17:42:31","slug":"stories-of-reinvention-in-todays-ny-times-business-section","status":"publish","type":"post","link":"https:\/\/staging.communify.me\/newvinegrowing\/stories-of-reinvention-in-todays-ny-times-business-section\/","title":{"rendered":"Stories of reinvention in today's NY Times business section"},"content":{"rendered":"

We now return you to our regularly scheduled programming …<\/em>
\nI’ve been blogging about gratitude for the last month and now it’s time to shift back to writing more broadly about reinvention and transformation.
\nApparently the New York Times knew I might need some help with blog topics, since the business editors packed three good stories of reinvention today:
\nWines, With Notes of M.B.A. <\/a><\/strong>— a story <\/strong>about couples like Kathryn and Craig Hall, who have gone into the wine business as a second career. It says in part:
\n<\/a><\/strong><\/p>\n

the Halls are part of a recent wave of M.B.A.\u2019s, bankers, architects, engineers and others who are taking over or starting wineries and infusing small boutique labels with a level of business expertise usually found only at big brands.
\n\u201cIt\u2019s a very common second career,\u201d says Bill Nelson, president of WineAmerica<\/a>, a national trade association with more than 800 member wineries. \u201cOften, people get the financial wherewithal from the first career to get started and transition into wine.\u201d<\/p><\/blockquote>\n

Over 60, and Proud to Join the Digerati<\/a><\/strong> — a profile of James Gaines, editor in chief of the online publication FLYP, who spent a career in magazines including Time, Life and People before moving into online media in his 60s. The lead says:<\/p>\n

IN the summer of 2008, just before I turned 61, I went to work at FLYP<\/a>, an online digital publication that combines text with Flash animation, motion graphics and streaming audio and video to tell stories. It\u2019s part of a larger effort to explore new forms of multimedia journalism.
\nFLYP\u2019s founder, Alan Stoga, is several years younger than I am. The other people on the staff are decades younger than either of us. Most of them, I suspect, have body piercings or tattoos of some sort. You can say 60 is the new 40 all you want. Where I work, even 40 is pretty old.<\/p><\/blockquote>\n

When Names Change to Protect the Future <\/a><\/strong>—\u00a0 a story about how businesses see themselves strategically and the role the business name plays in that identity. It starts out:<\/p>\n

APPLE<\/a> dropped the word \u201ccomputer\u201d from its name in January 2007, soon after it introduced the iPhone<\/a>. Likewise, Fuji Photo Film shortened its name to Fujifilm in 2006, when sales of its photography products slipped to less than one-third of total revenue.
\nThese moves symbolize fundamental shifts in how these companies see themselves and how others perceive them. In short, they signify a change in identity.
\nHow a company responds to today\u2019s tumultuous technological and competitive landscape depends greatly on how it defines itself or, in some cases, redefines itself.<\/p><\/blockquote>\n

This story reminds me a bit of my blog post on Netflix and Chuck Close<\/a>, which told a bit of the story of Netflix seeing itself as something bigger than just movie rentals by mail.
\nDid you read any good stories of reinvention or transformation this weekend?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

We now return you to our regularly scheduled programming … I’ve been blogging about gratitude for the last month and now it’s time to shift back to writing more broadly about reinvention and transformation. Apparently the New York Times knew I might need some help with blog topics, since the business editors packed three good stories of reinvention today: Wines,…<\/p>\n","protected":false},"author":4,"featured_media":11551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[53],"tags":[190,426,455,458,708,829,907,925,967,1356,1374,1868,1896,2679,2777,2820],"yoast_head":"\nStories of reinvention in today's NY Times business section - Newvine Growing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.communify.me\/newvinegrowing\/stories-of-reinvention-in-todays-ny-times-business-section\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stories of reinvention in today's NY Times business section - Newvine Growing\" \/>\n<meta property=\"og:description\" content=\"We now return you to our regularly scheduled programming … I’ve been blogging about gratitude for the last month and now it’s time to shift back to writing more broadly about reinvention and transformation. 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