It’s not ready for prime time — but we’re all friends here, so this is a sneak peek at my new consulting website: As I’ve worked with my website guru to develop this new way to present my consulting services, here are a few thoughts about the process: Most of the consulting work I’ve gotten so far has been from…
I have a confession. In this marketing series, I write about integrated marketing and aligning all your marketing channels — your website, blog, social media, email newsletter and brochures, for example — to help tell your story. I believe in the importance of using all available methods to talk with your current and potential clients, and the data show consumers…
Social media gets a lot of buzz as the cool, exciting way to do marketing. I get it. I’m a social media nerd. Tools like Facebook, Twitter and LinkedIn give us a way to connect with others faster and more efficiently than ever, and they’re growing like crazy. Mashable reported that Twitter had 200 active users in December, double what…
