I’ve been on both sides of the media relationship — I’ve been a reporter and editor getting pitched every day and I’ve worked in public relations trying to get journalists interested in covering University of Michigan. Like any relationship, when it works well, everyone wins. The journalist gets to tell an interesting story she might not have otherwise known about,…
Social media gets a lot of buzz as the cool, exciting way to do marketing. I get it. I’m a social media nerd. Tools like Facebook, Twitter and LinkedIn give us a way to connect with others faster and more efficiently than ever, and they’re growing like crazy. Mashable reported that Twitter had 200 active users in December, double what…
Phone? Check Email? Check Website? Check Blog? No? No blog? It’s become standard marketing advice that a business must have a blog, alongside more standard communications tools like having a phone number and email. The benefits of business blogging are many: You keep your website fresh so you give people a reason to come back You share useful information that…
I’m starting a series called Marketing Monday, with tips and tricks on more effective marketing, from market research to social media, from public relations to branding. Eventually I plan to move the series to a new website at colleennewvine.com, but in the meantime, I think improving sales and customer communications is close enough to improving your personal and professional life…
