Last summer, I wrote a series of guest blog posts for Stirring Up Success, a B2B blog run by Dawn Foods, a manufacturer of bakery ingredients and products and distributor to the bakery industry. According to a case study by Crossroads, StirringUpSuccess.com has been featured in top industry trade publications as a unique and helpful tool for bakery owners. Here’s…
Last summer, I wrote a series of guest blog posts for Stirring Up Success, a B2B blog run by Dawn Foods, a manufacturer of bakery ingredients and products and distributor to the bakery industry. According to a case study by Crossroads, StirringUpSuccess.com has been featured in top industry trade publications as a unique and helpful tool for bakery owners. Here’s…
I held off on Marketing Monday last week — it just didn’t feel right to talk about increasing your business when we were still learning the extent of injuries in Boston. Deciding if, or how, your business should respond to current events can be tricky business. Maybe it seems straight forward to post an expression of grief about the Boston…
By this point, Facebook has become so culturally ubiquitous that probably even the remaining holdouts who don’t have an account have at least seen it and are aware of the concept of the interconnected social network. But even those who are active personally might not know how to use Facebook for marketing. Sadly, it’s getting harder, as Facebook’s algorithm for…
A few weeks back, I wrote about how to blog if you don’t like to write — take photos on Instagram or chat on camera using YouTube, for example. That post prompted several people to ask variations on the question perhaps best posed by Michael: How do I blog without looking like a douche who is bragging? There’s an oft-used…
I recently returned from South by Southwest Interactive, a massive technology conference that takes over seemingly every square inch of Austin with growing numbers each year. While the marketing spending seems more pervasive — both Oreos and Game of Thrones sponsored pedicabs, as one small example — there’s still plenty of good content, ranging from 3D printing to the relationship…
Last summer, I wrote a series of guest blog posts for Stirring Up Success, a B2B blog run by Dawn Foods, a manufacturer of bakery ingredients and products and distributor to the bakery industry. According to a case study by Crossroads, StirringUpSuccess.com has been featured in top industry trade publications as a unique and helpful tool for bakery owners. Here’s…
I’ve been on both sides of the media relationship — I’ve been a reporter and editor getting pitched every day and I’ve worked in public relations trying to get journalists interested in covering University of Michigan. Like any relationship, when it works well, everyone wins. The journalist gets to tell an interesting story she might not have otherwise known about,…
Maybe you haven’t used computers or the Internet much, but here we are in an era when email, websites and social media are essential tools of business. It can be overwhelming enough just to learn the peculiar language of Twitter or to find the right images to use on your blog — let alone figure out how to trouble shoot…
Social media gets a lot of buzz as the cool, exciting way to do marketing. I get it. I’m a social media nerd. Tools like Facebook, Twitter and LinkedIn give us a way to connect with others faster and more efficiently than ever, and they’re growing like crazy. Mashable reported that Twitter had 200 active users in December, double what…
I’m starting a series called Marketing Monday, with tips and tricks on more effective marketing, from market research to social media, from public relations to branding. Eventually I plan to move the series to a new website at colleennewvine.com, but in the meantime, I think improving sales and customer communications is close enough to improving your personal and professional life…
