I’m planning a day-long marketing workshop with a friend who is, among other things, an improv actress. If you know nothing else about improvisation, you might recognize the foundational concept of “Yes, and,” which encourages actors to accept what others do on stage and build on it. Everything about the creation of this marketing workshop we’re calling “Learning to market yourself…
When technology companies use their own products, it’s commonly called eating your own dog food. Why dog food? I don’t know. But pour me a big bowl of Gravy Train. A few days ago, I posted to my Newvine Growing Facebook page looking for people to help me beta test a new service: I am testing a new service offering…
By this point, Facebook has become so culturally ubiquitous that probably even the remaining holdouts who don’t have an account have at least seen it and are aware of the concept of the interconnected social network. But even those who are active personally might not know how to use Facebook for marketing. Sadly, it’s getting harder, as Facebook’s algorithm for…
I’ve been on both sides of the media relationship — I’ve been a reporter and editor getting pitched every day and I’ve worked in public relations trying to get journalists interested in covering University of Michigan. Like any relationship, when it works well, everyone wins. The journalist gets to tell an interesting story she might not have otherwise known about,…
Earlier this year, I launched Newvine Growing as a marketing communications consulting firm, with offerings including media training, social media coaching and strategic planning. One of my next steps is providing coaching to those who don’t have the budget for one-on-one consulting but would benefit from a cookbook with guidance on press releases, marketing materials and email newsletters, for example.…
