I’m planning a day-long marketing workshop with a friend who is, among other things, an improv actress. If you know nothing else about improvisation, you might recognize the foundational concept of “Yes, and,” which encourages actors to accept what others do on stage and build on it. Everything about the creation of this marketing workshop we’re calling “Learning to market yourself…
Last week I wrote about some of my strategies for making the most of conferences. But once you’re done thinking big thoughts like “Which conferences are the best fit for me?” and “What message do I want to convey?” there’s practical matter of executing well. A few pointers I’ve picked up over the years: 1. Keep your business cards in…
I’ve just come back from a conference where I had more good conversations than I could count, got good ideas and business leads, and came away reinvigorated. That wasn’t an accident. I’ve been to enough conferences that I’ve developed some strategies about how to make them work for me: 1. Choose conferences carefully — I’m not a highly sought after…
Entrepreneur magazine hosted a half-day workshop on selling professional services last week, anchored by Michael Port, author of “Book Yourself Solid.” I took away several helpful ideas and pointers so today’s Marketing Monday is some highlights: 1. There are certain people you are meant to serve. Your job is to find them and push away the people you are not…
I’ve worked with three different clients in the last week where at some point we talked about who they are — and who they are not. While we worked on social media planning, one set of clients were very direct in saying they don’t think their target customer is using Vine and they don’t think Pinterest makes sense for them.…
Marketing means many things to many people, but the traditional definition generally includes what products you’re selling at what price, in what place and with what promotions. Depending on your business, you might translate that to anything from what your slogan and logo are to what kinds of brochure or website you use to communicate with customers and prospects. However…
Last summer, I wrote a series of guest blog posts for Stirring Up Success, a B2B blog run by Dawn Foods, a manufacturer of bakery ingredients and products and distributor to the bakery industry. According to a case study by Crossroads, StirringUpSuccess.com has been featured in top industry trade publications as a unique and helpful tool for bakery owners. Here’s…
Most of us don’t choose our phone numbers, and unless you live at 1600 Pennsylvania Avenue, you probably picked your home first and the street number just came with it. However, you can choose your email address. As of last year, an Ipsos poll showed about 85 percent of people in the world use email. That might be even higher…
Last summer, I wrote a series of guest blog posts for Stirring Up Success, a B2B blog run by Dawn Foods, a manufacturer of bakery ingredients and products and distributor to the bakery industry. According to a case study by Crossroads, StirringUpSuccess.com has been featured in top industry trade publications as a unique and helpful tool for bakery owners. Here’s…
I’ve been on both sides of the media relationship — I’ve been a reporter and editor getting pitched every day and I’ve worked in public relations trying to get journalists interested in covering University of Michigan. Like any relationship, when it works well, everyone wins. The journalist gets to tell an interesting story she might not have otherwise known about,…
I’m starting a series called Marketing Monday, with tips and tricks on more effective marketing, from market research to social media, from public relations to branding. Eventually I plan to move the series to a new website at colleennewvine.com, but in the meantime, I think improving sales and customer communications is close enough to improving your personal and professional life…
Earlier this year, I launched Newvine Growing as a marketing communications consulting firm, with offerings including media training, social media coaching and strategic planning. One of my next steps is providing coaching to those who don’t have the budget for one-on-one consulting but would benefit from a cookbook with guidance on press releases, marketing materials and email newsletters, for example.…
MediaPost recently had an article about a Florida guy named Jason Sadler who is making money from a simple but compelling idea: The idea was simple, if sartorially limiting: Sadler, 27, decided that on Jan. 1, 2009, he would wear a company’s logo t-shirt all day, broadcasting video and photos of himself on various social media, including ustream.tv and Twitter…
I don’t know if I’m a scientifically valid sample, but recently I had an a-ha moment recognizing my own behavior with my blog and the implications it might have in the media business. I’m a data geek and WordPress enables this compulsion by giving me access to who has clicked on which postings, where they came from, what search terms brought…
Lara Zielin is my sparkly, cute author friend. I think that’s a big part of why her silly YouTube parody, Editing Letter, has become such a hit — she’s just doggoned likeable. Lara’s first novel, Donut Days, is due out this summer. She worked hard on lengthy revisions to get it ready for publication and poked fun at the writing…
If you’ve visited Newvine Growing any time in the last few months, you might have noticed I’ve done some redecorating recently. As a birthday gift, my artist husband, John Tebeau, offered to design business cards for my blog. He planned to use moo.com, a nifty site that allows you to add full-color artwork to the back of your card instead…
I’m a big believer in the silver lining — that what initially looks negative can turn out to be a real positive. You might just need to be willing to accept that disguised gift. The New York Times recently ran a story headlined Weary of Looking for Work, Some Create Their Own. Part of the story says: Plenty of other…
Remember in high school art class, when you learned that two parallel lines like railroad tracks converge in the distance? Joel Zeff’s career path looks like that, with his day jobs as a reporter and PR guy merging with his hobby as a stand up comedian and improv troupe member in his current incarnation as a motivational speaker. The beauty…
