A friend recently asked a good question: Is there such a thing as too much marketing? You probably know if you’re doing too little. You haven’t updated your website in years, you never carry business cards, you don’t have an email marketing list. But too much? Isn’t that a matter of taste? I’m loathe to order anything from Victoria’s Secret,…
Most of us don’t choose our phone numbers, and unless you live at 1600 Pennsylvania Avenue, you probably picked your home first and the street number just came with it. However, you can choose your email address. As of last year, an Ipsos poll showed about 85 percent of people in the world use email. That might be even higher…
Social media gets a lot of buzz as the cool, exciting way to do marketing. I get it. I’m a social media nerd. Tools like Facebook, Twitter and LinkedIn give us a way to connect with others faster and more efficiently than ever, and they’re growing like crazy. Mashable reported that Twitter had 200 active users in December, double what…
