I’m planning a day-long marketing workshop with a friend who is, among other things, an improv actress. If you know nothing else about improvisation, you might recognize the foundational concept of “Yes, and,” which encourages actors to accept what others do on stage and build on it. Everything about the creation of this marketing workshop we’re calling “Learning to market yourself…
A friend recently asked a good question: Is there such a thing as too much marketing? You probably know if you’re doing too little. You haven’t updated your website in years, you never carry business cards, you don’t have an email marketing list. But too much? Isn’t that a matter of taste? I’m loathe to order anything from Victoria’s Secret,…
A few weeks back, I wrote about how to blog if you don’t like to write — take photos on Instagram or chat on camera using YouTube, for example. That post prompted several people to ask variations on the question perhaps best posed by Michael: How do I blog without looking like a douche who is bragging? There’s an oft-used…
I recently returned from South by Southwest Interactive, a massive technology conference that takes over seemingly every square inch of Austin with growing numbers each year. While the marketing spending seems more pervasive — both Oreos and Game of Thrones sponsored pedicabs, as one small example — there’s still plenty of good content, ranging from 3D printing to the relationship…
