I’ve worked with three different clients in the last week where at some point we talked about who they are — and who they are not. While we worked on social media planning, one set of clients were very direct in saying they don’t think their target customer is using Vine and they don’t think Pinterest makes sense for them.…
I would love your input here. Here’s the general premise for an in-home wine club — think book club or scrapbooking club, but instead, getting together to taste and learn about wine: A group of friends organize around an interest in wine They place an order for regularly delivered wine selections at their choice of price points (low, medium, high)…
When I first met Sarah Endline at a Michigan alumni event, she had the kind of job lots of MBA students envy, working at Yahoo as the major search engines were really coming into power. When she told me she was leaving the corporate world to start a premium chocolate company, I was surprised. She didn’t have a background in…
I’ve been thinking a lot lately about a blog post I stumbled onto headlined You can’t work harder than your clients. Diane Sieg, an emergency room nurse turned author and life coach, writes on her blog: As I start my second month of Life Coaching at the Wellness Treatment Center, I am reminded of a very important concept: You can’t…
I’ve already seen numerous takes on the “laid off workers decide to pursue new path” story. I blogged about it a while back, linking to a few versions the Times had done, including focusing on white-collar professionals deciding to become disc jockeys. (Why that career and not massage therapists or sign-language translators? Who knows.) A story in the Washington Post…
I’m a big believer in the silver lining — that what initially looks negative can turn out to be a real positive. You might just need to be willing to accept that disguised gift. The New York Times recently ran a story headlined Weary of Looking for Work, Some Create Their Own. Part of the story says: Plenty of other…
