Author: Colleen Newvine Tebeau
The goal of marketing is, at its most basic, to encourage people to buy. Reach the right audience in the right place with the right product at the right price, tell them the right things about you and your product, and boom, sales. A few weeks back, I wrote about making sure your marketing is in sync with your sales…
I’ve worked with three different clients in the last week where at some point we talked about who they are — and who they are not. While we worked on social media planning, one set of clients were very direct in saying they don’t think their target customer is using Vine and they don’t think Pinterest makes sense for them.…
Marketing means many things to many people, but the traditional definition generally includes what products you’re selling at what price, in what place and with what promotions. Depending on your business, you might translate that to anything from what your slogan and logo are to what kinds of brochure or website you use to communicate with customers and prospects. However…
Lately I’ve heard several variations on this question: I know I should use Facebook to promote myself, but I’m a private person. Should I just skip Facebook completely if I don’t want to share my personal life? The good news is that you control how much you share on Facebook. If you don’t want to tell the world every time…
With Memorial Day coming up, the summer vacation season is approaching. Why WHY do you bother with an autoresponder email that says something like, “I will be away April 12-19.” ? OK. That’s good to know. But what do I do now? Especially if I have an issue that can’t wait? Here are my thoughts on a good out-of-office message…
Last summer, I wrote a series of guest blog posts for Stirring Up Success, a B2B blog run by Dawn Foods, a manufacturer of bakery ingredients and products and distributor to the bakery industry. According to a case study by Crossroads, StirringUpSuccess.com has been featured in top industry trade publications as a unique and helpful tool for bakery owners. Here’s…
While thousands of music fans watched bands and ate good food in the rain at New Orleans Jazz and Heritage Festival, just a few blocks away, Launch Fest gathered a couple hundred entrepreneurs for talks about how to score investors and how NOLA can develop its tech-savvy talent pool. I got fired up by the enthusiasm and knowledge of the…
Last summer, I wrote a series of guest blog posts for Stirring Up Success, a B2B blog run by Dawn Foods, a manufacturer of bakery ingredients and products and distributor to the bakery industry. According to a case study by Crossroads, StirringUpSuccess.com has been featured in top industry trade publications as a unique and helpful tool for bakery owners. Here’s…
We met a woman this weekend who ran the Boston Marathon. It didn’t come up until we’d chatted for a while at a party. She didn’t even bring it up, but after she casually mentioned that she’s a marathoner, I asked if she knew anyone in Boston. I was there, she said, before adding she’d finished just 23 seconds before…
I held off on Marketing Monday last week — it just didn’t feel right to talk about increasing your business when we were still learning the extent of injuries in Boston. Deciding if, or how, your business should respond to current events can be tricky business. Maybe it seems straight forward to post an expression of grief about the Boston…
Happiness is not something ready made. It comes from your own actions. – Dalai Lama I had breakfast with a friend this week where among other things, we talked about a simplified view of human nature: are you a person who is irritated by life or a person who gets joy from life? Sure, I complain about things but overall,…
I have a fantasy about being a regular at the perfect bar. When I walk in, I’m greeted with a big smile by a server who knows what I like. [youtube=http://www.youtube.com/watch?v=lQpL5ZLQHyw] Problem is, I’m not the kind of person who can easily cultivate regular status. I’ve read articles that give pointers on becoming a regular, with suggestions like: Go to…
Most of us don’t choose our phone numbers, and unless you live at 1600 Pennsylvania Avenue, you probably picked your home first and the street number just came with it. However, you can choose your email address. As of last year, an Ipsos poll showed about 85 percent of people in the world use email. That might be even higher…
Earlier this year, New York magazine ran an article headlined “How to Read 31 Books in Four Minutes.” Far more abridged than even Cliff Notes, the article included just a handful of ideas from each self-help book. Maybe the universe will collapse in on itself if I further summarize an already very brief synopsis of some of the books they…
By this point, Facebook has become so culturally ubiquitous that probably even the remaining holdouts who don’t have an account have at least seen it and are aware of the concept of the interconnected social network. But even those who are active personally might not know how to use Facebook for marketing. Sadly, it’s getting harder, as Facebook’s algorithm for…