Author: Colleen Newvine Tebeau


Do you have difficult people in your life?

The world would be a lovely place if we were all kind and respectful and loving toward one another. Unfortunately, there are greedy people, bullies and manipulators among us, to name just a few of the difficult people we all have to encounter. How should we handle these people who make us feel less than great? A recent Deepak Chopra…

Marketing Monday: Don't forget about LinkedIn

When you hear about social media marketing, maybe you translate that as Facebook and Twitter. In some circles, it’s all about video, so you might think of YouTube, Vine or Vimeo. Or maybe you’re wondering how your business could use Pinterest, Quora or Reddit better. But many of us joined LinkedIn long before we’d even heard of Facebook. It’s 10…

Amy's lesson in giving and receiving, inspired by Newtown

John and I spent last weekend with friends in Newtown, Conn. They have a school-aged child. As they described learning about the terrible events at Sandy Hook Elementary, and how the loss of 26 lives to a gunman continues to play out in their small town, I tried in vain to imagine what their experience must have been like. Shortly…

Embracing uncertainty as the path to happiness

If you don’t yet read Brain Pickings, the smartly wonderful guide to things you should check out online, here’s yet another endorsement to check it out. I spend a lot of time reading and blogging about happiness, but recently Maria Popova, the curator of Brain Pickings, turned me on to a happiness book I hadn’t heard of: The Antidote: Happiness…

Marketing Monday: Social media is about being social

This year at SXSW Interactive, I heard a speaker say something that made me want to leap up, throw my hands in the air and yell, “Amen!” He suggested that many new technologies, whether that’s smartphones, social media or the Internet itself, have been around long enough that we should no longer be infatuated with their gee-whiz factor and instead…

Marketing Monday: It's important to know what you're not

I’ve worked with three different clients in the last week where at some point we talked about who they are — and who they are not. While we worked on social media planning, one set of clients were very direct in saying they don’t think their target customer is using Vine and they don’t think Pinterest makes sense for them.…